SPOSAMI BY FABRICA



Il Tempo delle Donne I Corriere della Sera
September 9-11, 2016
La Triennale di Milano, Milano IT

ARCHIVAL FABRICA SOCIAL CAMPAIN


Archival research with performance and an interactive - infographic intervention commissioned by Fondazione Corriere della Sera at Triennale of Milan for Women’s Time (September 9-11, 2016).

Selection of texts. Participation and promotion of the event and coordination with Corriere’s social communication. At the 3-day event, 25,000 people attended. Fabrica, the research center for Benetton Group Communication, has reconstructed the chronicle of the last fifty years of the Italian wedding by retrieving the news pages from the Corriere della Sera’s Archives. She also interpreted the current status of marriage in an infographic installation. A brief history of marriage in Italy from the Corriere della Sera Foundation archive to the latest Corriere della Sera surveys. With “Sposami” at the Triennale of Milan, for “Women’s Time”, Fabrica has created an installation that plays with the codes and symbols of the wedding reception and uses them to view the results of the sexuality survey conducted by Corriere della Evening on a sample of 7400 people. The idea was to celebrate a totalizing and widespread love of whatever it is.